Australia’s largest owner and operator of lifestyle holiday parks, Discovery Parks, has launched its 
latest national brand campaign, “Do It All” via Howatson+Company. 

From jumping pillows to splash parks, outback glamping to beachside sites, the campaign celebrates authentic Aussie holiday experiences and showcases the variety and endless fun available at Discovery Parks.

Set against the backdrop of Xavier Rudd’s iconic, soulful hit ‘Follow the Sun’, the campaign’s unique creative approach utilises real customers to capture authentic, unfiltered moments of connection between friends and family.

Discovery Parks Chief Marketing Officer Lahnee White said this approach was aimed at delivering a campaign that fostered a strong emotional connection with its audience.

“Staying true to our DNA of authentic Australian holidays, we wanted to showcase the real moments and memories that are being made by our Discovery Parks customers every day,” Lahnee said.

“Through the candid lens of our customers, the campaign provides a glimpse of real people enjoying genuine and memorable holiday experiences. It’s like seeing the best photos and videos from friends who’ve just returned from a great trip – genuine and memorable.”

Combining these authentic visuals with the emotional pull of ‘Follow the Sun’, we’re sharing the feeling of a holiday with loved ones and encouraging people to experience it for themselves.”

Chris Howatson, Founder + Chief Executive Officer at Howatson & Co, added, it's been an absolute pleasure continuing our partnership with Discovery Parks Australia to help bring their vision of authentic genuine holiday experiences to life. Together, we’re not just promoting great holiday destinations — we’re inspiring and reinforcing that there is a real breadth of endless fun available at Discovery Parks.

"Do It All" has rolled out across digital, social, radio, and in-park channels, celebrating the endless experiences offered by Discovery Parks and reinforcing its place as Australia’s go-to holiday destination.

View the first AV assets here:

30s TVC: https://www.youtube.com/watch?v=_3G18M9foMc
15s TVC: https://www.youtube.com/watch?v=Zcz9ZobUvvI

Credits

Content creators: Stacey Goodey (@staceygoodey), Amanda Morley (@justamelbournemama), Bo 
Gerritson (@thesimplefolk_), Harrison Miller and Lauren Witherow (@haz_and_loz).

For more information, contact:
Myles Wallace, G’day Group Communications Manager
0432 866 094
mwallace@discoveryparks.com.au

About Discovery Parks:

Discovery is the largest owner and operator of lifestyle holiday parks and resorts in Australia, with 90 destinations around the country.

Located in some of Australia’s favourite tourism hotspots, Discovery Parks are known for features such as swimming pools, jumping pillows and nature playgrounds – extra special touches that make them an ideal holiday ‘home base’ for all types of travellers. 

Home to iconic destinations such as Kings Canyon, Rottnest and Lake Argyle in the Kimberley, Discovery Resorts are as much about the destination as the location itself. Packed with impressive features and facilities, such as onsite restaurants, immersive experiences and experiential accommodation options. Visitors enjoy hiking to raging waterfalls, a bush breakfast around a campfire or sunrise walks in an incredible setting surrounded by rust-red rock.

Founded in 2004, Discovery employs more than 2,200 staff across Australia and is headquartered in Adelaide. Discovery is part of G’day Group, Australia’s leading regional accommodation company with more than 300 properties around the country.